Zynga CEO Thinks Facebook Should Be More Like Xbox Live

Brand Pincus, Zynga's CEO and Godhead of some of Facebook's most favorite online games, believes that Facebook should take a page out of Xbox Lively's book.

According to Gregory Pincus, Facebook has a decisiveness to make. Though 400 million users irregular and growing, the social web site is "at a crossroads. They have to decide whether it's more important to be the web's social platform, to make their ethnic plumbing pervasive. They take a more obvious business model around being a portal."

He makes the grammatical case for an "app saving," where apps are much thoroughly integrated into Facebook's new pose. He also points out that, instead of bickering over new users and popularity, app makers could try to handle it like Xbox Live did, sharing a virtual space and practical together to make over a more cohesive and pervasive experience. Pincus encouraged Facebook to be much like Xbox Live, "where there are achievements, a consistent user experience, a way for World Wide Web publishers and networks and sites to take part and an easy elbow room for developers to break out amazing spunky experiences that heighten relationships among hoi polloi."

The result would be a Facebook where apps become the main centre of social interaction. "It would bother ME if (something as innovative as the location-based Twitter lame) Straightforwardly was not built on the Facebook platform," Pincus explains. "An analogy is Windows. If it had not been the location of Excel or the World Wide Web browser, then it would not deliver big."

Pincus argued for three important tools if Facebook should choose to fall out this path. Unity is an "app bar" that would conform to the users to all page, providing them with an easy way to get back to their games. The second would be better user communication, which would countenance apps to extend to their users without being protrusive and annoying (say auf wiedersehen to those annoying "I found a lost stallion" status updates), and finally, universal social feeds that would be accessible from anywhere on the World Wide Web.

Though I would soundly receive a less obnoxious direction for game apps to put across with their users on the far side clogging up the status updates feed, I think up Pincus is moderately missing the point. Facebook is first and firstly a social application, and although gaming fits very neatly into that family, information technology's not meant to be the website's centerin. Could Gregory Pincus be hoping to tweak Facebook to better lawsuit Zynga's interests?

Reservoir: Venture Beat, via Industry Gamers

https://www.escapistmagazine.com/zynga-ceo-thinks-facebook-should-be-more-like-xbox-live/

Source: https://www.escapistmagazine.com/zynga-ceo-thinks-facebook-should-be-more-like-xbox-live/